Primadi’s entrepreneurial spirit and passion comes through starting with his family-owned successful engineering consulting company. He also lived in and worked from Sweden, Finland and Spain with extensive travel between many countries globally affording him deep experience and understanding of international business processes and culture.

In 2008, he co-founded Bright Indonesia, initially as a business incubator for young Indonesians looking to build international businesses, then as an Indonesia market entry service, and more recently as one of Indonesia’s leading trade and investment firms. Primadi has a particular interest in and focus on working with digital technologies as this is one of the fastest growing sectors in the modern Indonesian economy.

Currently he serves as Vice Chairperson of the Swedish Alumni Association in Indonesia as well as a position as Board Member of the Danish Indonesia Chamber of Commerce and AIESEC Indonesia Alumni Organisations.

Primadi graduated with an MBA degree in Strategy & Organization from Universitas Gadjah Mada and Jönköping University before he took his Master of International Public Policy at the SGPP Indonesia in addition to his Bachelor of Marketing from Diponegoro University. He was also a research fellow at the University of Eastern Finland and University of Oviedo.