Market Entry Services Korea

Korea is a homogenous market and Korean businesspeople have a strong sense of their own destiny and their national purpose. As Korean brands sell worldwide, so to Korean manufacturing and construction companies spread across the globe seeking labour, resources and opportunities.

Korea is a homogenous market and Korean businesspeople have a strong sense of their own destiny and their national purpose. As Korean brands sell worldwide, so to Korean manufacturing and construction companies spread across the globe seeking labour, resources and opportunities.

Market Entry Services Korea

The Korean market has gone through dramatic changes over recent years as the country hast emerged from the shadow of its larger neighbours. Korea’s economic transformation has been without the benefit of any natural resources and perhaps more than any other nation, entirely on the strength of the determination and sweat of its own people. Koreans take considerable pride in the achievements of the Korean market and its place in the modern world economy. We offer customised market entry services in Korea.

Korea is a homogenous market and Korean businesspeople have a strong sense of their own destiny and their national purpose. As Korean brands sell worldwide, so to Korean manufacturing and construction companies spread across the globe seeking labour, resources and opportunities.

The Korean market should be considered as not only 52 million domestic consumers, but also the wide network of major Korean investors and operators abroad.

The Korean middle class is approximately 30 million consumers, all calling for improvement in living standards and lifestyle choices. Market entry services Korea means accessing channels towards these people. Korea has a well-established domestic shopping network, including mega stores and local convenience networks. Digital shopping and distribution is quickly growing, driving continuous improvement to promotional and distribution networks.

The Korean economy is strongly based on exports, mainly of manufactured goods, and so is strongly dependent on imported raw materials. Market entry service Korea thus includes negotiating supply lines into Korean industry, assuring the critical supplies required.

The Korean economy is also increasingly affected by labour shortages, driving increasing numbers of foreign workers, particularly from Southeast Asia, as well as driving innovation in factory automation and robotics. Market entry services Korea include also suppliers of advanced industry technologies.

Korean businesspeople tend to work predominantly in Korean language, even where they are Western education and senior Korean management tend toward strict traditional protocols. Successful market entry services Korea embraces this and develops long term relationships and connections.

Asian Insiders offers four core services for Korea – Market Entry, Operational and Support Services, Supply Chain Management and In-Country Representation.

Market Entry Services
Korea

Operational and Support Services
Korea

Supply Chain Management
Korea

In-Country Representation
Korea

Market Entry Services Korea

Market Test Drive Korea

Before committing, test the Korean market first. Our Market Test Drive service allows an assessment of the feasibility of products or services in the Korean market. We analyse customer behaviour, competition and relevant regulatory nuances to provide actionable insights. It is possible to combine Korean Test Drive to Asia wide Test Drive as well.

Market Entry Korea Strategy

From the market intelligence and insights, we craft the winning strategy. We tailor market entry plans specific to Korea, considering cultural nuances, legal requirements and industry trends. Successful market entry services Korea require a thoughtful, adaptable plan that includes customer segmentation and an understating of ideal promotion and distribution channels.

Channel Development Korea

Even with good partners, long term channel development requires ongoing monitoring, independent verification and support. Selected partners much cover all market segments.

Continuous improvement is key. We assess existing channels, identify gaps, and recommend enhancements. We work to maximise our client’s market reach and profitability in Korea.

Our channel review services are often a management exercise where we evaluate and score your existing sales channels’ performance. Often this are triggered either weakening sales signals or it is part of standard management process. This is extended version of distributor audits. Channel review services in Korea are very popular especially for larger clients, who have been in the market for years.

Channel development projects are another common service in Korea. These are completed for companies who are completely new to Korean markets or companies with existing presence, who wish to introduce a new business unit (division) to Korean markets. We have completed dozens of Channel development services in Korea.

Partner Search Korea

Finding the right partners is crucial. Starting a partner serach process without understanding your position in the market will probably lead to unsatisfactory sales. In our partner search process, we cannot underline enough the importance of the market ecosystem understanding. This is why we often have Partner Search module follow Channel Development or Channel Review projects.

In Korean Partner Search projects, we identify and vet potential distributors, agents or joint venture partners, ensuring a successful entry into the Korean market. We facilitate introductions and provide support through negotiations. Over the years we have completed vast number of Partner Search projects in Korea.

Channel Review Korea

Continuous improvement is key. With our Channel Review service you can easilly asses the perforamce of your current sale channel(s) in Korea. We assess existing channels, identify gaps, and recommend enhancements.

Channel Review Korea service is typically used by more establsihed firms in need to a do management due diligence of their sales channels in Korea. Often Korea is part of multi-year, multi-country due dilligence process for our clients.

We work to maximise our client’s market reach and profitability in Korea.

Channel Sales Ramp-up Korea

Once in the Korean market and under way, the focus shifts to reaching full sales potential. Our channel sales ramp-up service optimises distribution channels, improves brand visibility, and drives revenue. We help build long term and lasting relationships with local partners.

How Asian Insiders Can Help You

Asian Insiders has a long presence in Korea. We offer customised market entry services in Korea, and comprehensively covers the business and government landscape of the Korean market. We know the appropriate operators, procedures, and authorities as well as key industry associations and leaders, as well as business media. And even more importantly, we know how to work with all of them to get you the market intelligence you need.

Asian Insiders can deliver a comprehensive survey, analysis, report and summary across all key industry sectors in the Korean market. Core data is srouced from trusted sources, among them KOSIS and various member organisations, such as KCCI. A critical element of our market entry services Korea.

Asian Insiders deploys our set of proprietary service modules that allows for consistent service in Korea and across the region. From first point of contact, we learn our client circumstances and objectives, then develop their market entry services Korea. We connect with correct businesses, authorities, business associations, industry networks and sector media to get you the insights relevant for you. Asian Insiders connects and engages for maximum strategic advantage and impact.

Our Connections in Korea

Over the years we have successfully worked in almost every sector imaginable. Our network reach is wide and deep, virtually allowing you to access any level of any organisation relevant for you. We have connected clients to major industry leaders including Lotte Group, Hyundai Heavy Industries (HD Hyundai), Hyundai Motor Group, SK Group, Seoul Metropolitan government, POSCO, Samsung group, LG Electronics, SK Hynix and more. Our team in Korea has ability to reach anyone ranging from expert level specialist in any company, to chairman and minister level people in conglomerates and the goverment. 

Asian Insiders Korea: Our Team

We offer market entry services Korea from our offices near central Seoul, covering the Korean market. We opened our doors in 2010 and since opening, we have over 350 completed client assignments including projects for governments, industry associations, events management, delegation and group familiarisation tours along with hundreds of individual assignments, visits and reports. We deliver comprehensive operational and support services Korea.

Our team includes our two principles along with three full-time staff. We often work closely with sector specialists on specific client cases.

Our Experience

  • Decades of experience in business in Korea. 100+ successfully executed projects. 
  • We are multi-lingual.

Our Reach

  • Our network is wide and deep. Our ability to reach anyone, in any industry and at any level, is one of our core capabilities.

Our Core Services

  • Services we offer are suitable for SMEs, major corporations as well as government organisations & NGO’s.
Managing Partner – Korea
Managing Partner – Korea

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