With most of Asian Insiders client base being located in Europe, Asian Insiders has decided to appoint Arttu Salmenhaara Partner – Europe at Asian Insiders.
From his base in Finland, Arttu works with companies looking to build commercial growth and market strategies across Asia – connecting European capabilities with real, bankable opportunities in Asian markets.
Why this matters now: Asia’s built environment sector continues to offer significant opportunity for European firms with advanced solutions, especially those that can demonstrably improve:
- Construction productivity
- Energy and resource efficiency
- Circularity and lower-carbon delivery
- Broader sustainability performance across buildings and infrastructure
These opportunities are real, but success depends on selecting the right markets, understanding local decision-making, and aligning the value proposition to in-country priorities and procurement realities.
If you are exploring expansion into Asia—or want to pressure-test whether your offering is a strong fit—grab our Asian Readiness Test or reach out directly to: arttu.salmenhaara(at)asianinsiders.com.
