US tariffs are reshaping the manufacturing landscape across Southeast Asia. While most ASEAN nations managed to negotiate rates far lower than initially proposed, stricter rules of origin and increasing scrutiny now require manufacturers to adapt quickly.

In this video, Asian Insiders Managing Partner Jari Hietala breaks down how tariffs are impacting ASEAN’s key markets, from Singapore and Vietnam to Thailand and Indonesia. He explains why Southeast Asia remains an attractive hub for global manufacturers, despite rising compliance requirements and the ongoing US–China trade rivalry.
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