Asia’s food and beverage industry is undergoing a major transformation. A growing middle class, rising health awareness and shifting consumer habits are redefining demand across the region.

Revenues for both food and beverage products are forecast to grow at over 5% annually, with markets such as Indonesia, Thailand and India showing strong potential. From functional foods to ready-to-eat nutrition and supplements, consumers are prioritising health, convenience and quality more than ever before.

However, success in Asia requires market-specific insight — understanding what consumers value, where demand is emerging and how to build the right partnerships and sales channels.

Asian Insiders Managing Partner, Jari Hietala, explores how global food and beverage firms can position themselves for growth in this rapidly changing landscape.

Subscribe to Asian Insiders for expert insights on Asia’s biggest opportunities!