Taiwan Profile

Taiwan is famous for its high-tech manufacturing industry. But it is also a tourism destination with a great variety of sceneries from mountains and lakes to beautiful seaside resorts.

Taiwan is famous for its high-tech manufacturing industry. But it is also a tourism destination with a great variety of sceneries from mountains and lakes to beautiful seaside resorts.

Key Features of the Taiwanese Market & SWOT Analysis Taiwan

With strong manufacturing, advanced technology, and a global trade network, Taiwan continues to be an attractive location for overseas companies. Here are some key features foreign businesses will want to be aware of, as well as a SWOT Analysis of Taiwan. To better understand if you’re ready to enter the market, click here to take our Readiness Check.

  • Advanced Technology Industry: Taiwan is known for its strong technology sector, particularly in the semiconductor and electronics industries. Companies like TSMC (Taiwan Semiconductor Manufacturing Company). Taiwan has a pivotal role in global chip manufacturing.
  • Export-Oriented Economy: As a major exporter of electronics, machinery, chemicals, and other manufactured goods, Taiwan has a highly export-oriented economy
  • Strong Manufacturing Base: The manufacturing sector is a significant contributor to the economy, with a focus on high-tech products and precision manufacturing.
  • Global Trade Relationships: Taiwan maintains a complex relationship with China, which considers Taiwan a part of its territory. Despite this, Taiwan maintains diplomatic and trade relationships with many countries around the world, albeit with certain limitations due to its diplomatic status.
  • Entrepreneurial Culture: Taiwan has a vibrant entrepreneurial ecosystem. The government and various organisations have been actively promoting startups and innovation, leading to the growth of numerous tech startups.
  • Financial Services: Taiwan has a well-developed financial sector, with a strong banking system and a growing presence of insurance and investment services.
  • Robust Infrastructure: The country boasts modern and efficient infrastructure, including transportation networks, telecommunications, and energy supply.
  • Global Brands: Taiwanese companies like ASUS, Acer, HTC, and Giant Manufacturing have established themselves as recognised global brands in electronics, technology, and bicycles.
  • Education and Research: Taiwan places a strong emphasis on education and research. It is home to several prestigious universities and research institutions, contributing to technological advancement.
  • Tourism and Cultural Heritage: Taiwan’s rich cultural heritage, beautiful landscapes, and culinary scene attract tourists. The tourism sector contributes to the economy and cultural exchange.
  • Open Market Economy: Taiwan has a relatively open market economy, and foreign investment is welcome. The government has taken steps to liberalise various sectors and improve the ease of doing business.
  • Strong Intellectual Property Protection: Intellectual property rights are generally well-protected in Taiwan, which is crucial for fostering innovation and attracting foreign investment.
  • Challenges with Regional Politics: The political situation with China remains a challenge. Taiwan’s status and international recognition are complicated due to China’s claims over the island.

SWOT Analysis Taiwan

Strengths

  • Economic Strength
  • High-Tech Manufacturing
  • Highly Skilled Workforce
  • Geopolitical Importance
  • Political Stability
  • Innovation and Research
  • Democratic Governance
  • Healthcare and Education
  • Cultural and Soft Power 

Weaknesses

  • Geopolitical Challenges
  • Dependence on Exports
  • Limited International Recognition
  • Environmental Concerns
  • Energy Dependency
  • Innovation Gaps
  • Aging Population

Opportunities

  • Technology and Innovation
  • Expansion of the Semiconductor Industry
  • Green Energy Transition
  • Diversification of Economy
  • Biotechnology and Healthcare
  • Global Partnerships
  • Startups and Innovation Ecosystem
  • Supply Chain Diversification
  • Tourism and Culture
  • Green Initiatives

Threats

  • Geopolitical Tensions with ChinaGlobal Economic Uncertainty
  • International Diplomatic Challenges
  • Global Supply Chain Disruptions
  • Cybersecurity Threats
  • Brain Drain
  • Natural Disasters
  • Energy Security 

Our Experience

  • 17 Years of experience in executing projects in many sectors from industrial to F&B sectors.
  • Consulting for companies entering Taiwan, opening a business in Europe, and purchasing products both ways.
  • Taiwan partner has 24 years of experience in Taiwan.

Our Reach

  • Taiwan partner has wide experience in various industries and governmental organisations.
  • Large local cross-industry network.

Our Core Services

  • Market Entry
  • Market Expansion
  • Corporate Representation
  • Recruitment
Partner – Taiwan

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