Market Entry Services Thailand

Thailand offers a unique and welcoming business environment, and Thai businesspeople are known for their emphasis on building strong personal relationships based on trust and mutual respect.

Market Entry Services Thailand

Thailand has undergone significant changes in recent years, emerging as a key economic force in Southeast Asia. The nation’s economic transformation has been remarkable, driven by a vibrant manufacturing sector and the resilience and ingenuity of its people. Thais take great pride in their country’s economic achievements and its growing role in the global marketplace. We offer tailored market entry services for businesses looking to succeed in Thailand.

As Thai brands gain recognition worldwide, Thai companies in manufacturing and agriculture are expanding their presence globally, seeking new markets, resources, and opportunities.

The Thai market should be viewed not just as a domestic market of over 70 million consumers, but also as a gateway to the broader ASEAN region and a network of influential Thai investors and businesses operating internationally.

The Thai middle class, a rapidly growing segment of the population, is increasingly seeking a higher quality of life and more diverse lifestyle options. Market entry services in Thailand provide a direct channel to this growing consumer base. Thailand boasts a well-developed retail landscape, from large-scale shopping malls to local markets and convenience stores. Furthermore, the digital economy and e-commerce are expanding at a rapid pace, transforming the country’s promotional and distribution networks.

Thailand’s economy is strongly export-oriented, with manufactured goods being the primary export category. This makes the country reliant on a steady supply of imported raw materials and components. Market entry services in Thailand therefore include the critical task of establishing and securing supply chains into the country’s dynamic industrial sector.

Like many developing economies, Thailand is experiencing shifts in its labour market, leading to an influx of foreign workers from neighbouring countries, particularly in the agricultural and construction sectors. This is also fueling innovation in automation and advanced technologies in the manufacturing industry. Market entry services in Thailand also cater to suppliers of cutting-edge industrial technologies that can enhance productivity and efficiency.

While many Thai business professionals are fluent in English, business is often conducted in Thai, especially at the local level. Senior management often adhere to traditional customs and protocols. Successful market entry in Thailand requires an appreciation of these cultural nuances and a commitment to building long-term, personal connections.

Asian Insiders offers four core services for Thailand – Market Entry, Operational and Support Services, Supply Chain Management and In-Country Representation.

Market Entry Services
Thailand

Operational and Support Services
Thailand

Supply Chain Management
Thailand

In-Country Representation
Thailand

Market Entry Services Thailand

Market Test Drive Thailand

Before committing, test the Thai market first. Our Market Test Drive service allows an assessment of the feasibility of products or services in the Thai market. We analyse customer behaviour, competition and relevant regulatory nuances to provide actionable insights. It is possible to combine the Thailand Test Drive to Asia wide Test Drive.

Market Entry Strategy for Thailand

From the market intelligence and insights, we craft the winning strategy. We tailor market entry plans specific to Thailand, considering cultural nuances, legal requirements and industry trends. Successful market entry services for Thailand require a thoughtful, adaptable plan that includes customer segmentation and an understating of ideal promotion and distribution channels.

Channel Development Thailand

Even with good partners, long term channel development requires ongoing monitoring, independent verification and support. Selected partners much cover all market segments.

Continuous improvement is key. We assess existing channels, identify gaps, and recommend enhancements. We work to maximise our client’s market reach and profitability in Thailand.

Our channel review services are often a management exercise where we evaluate and score your existing sales channels’ performance. Often this are triggered either weakening sales signals or it is part of standard management process. This is extended version of distributor audits. Channel review services in Thailand are very popular especially for larger clients, who have been in the market for years.

Channel development projects are another common service in Thailand. These are completed for companies who are completely new to Thailand or companies with existing presence, who wish to introduce a new business unit in Thailand. We have completed dozens of Channel development services in Thailand.

Partner Search Thailand

Finding the right partners is crucial. Starting a partner search process without understanding your position in the market will probably lead to unsatisfactory sales. In our partner search process, we cannot underline enough the importance of the market ecosystem understanding. This is why we often have Partner Search module follow Channel Development or Channel Review projects.

In Thai Partner Search projects, we identify and vet potential distributors, agents or joint venture partners, ensuring a successful entry into the Thai market. We facilitate introductions and provide support through negotiations. Over the years we have completed vast number of Partner Search projects in Thailand.

Channel Review Thailand

Continuous improvement is key. With our Channel Review service you can easily asses the performance of your current sale channel(s) in Thailand. We assess existing channels, identify gaps, and recommend enhancements.

Channel Review Thailand service is typically used by more established firms in need to a do management due diligence of their sales channels in Thailand. Often Thailand is part of multi-year, multi-country due diligence process for our clients.

We work to maximise our client’s market reach and profitability in Thailand.

Channel Sales Ramp-up Thailand

Once you are in the Thai market and under way, the focus shifts to reaching full sales potential. Our channel sales ramp-up service optimises distribution channels, improves brand visibility, and drives revenue. We help build long term and lasting relationships with local partners.

How Asian Insiders Can Help You

Asian Insiders has a long presence in Thailand. We offer customised market entry services in Thailand and comprehensively cover the business and government landscape of the Thai market. We know the appropriate operators, procedures, and authorities as well as key industry associations and leaders, as well as business media. And even more importantly, we know how to work with all of them to get you the market intelligence you need.

Asian Insiders can deliver a comprehensive survey, analysis, report and summary across all key industry sectors in the Thai market. Core data is sourced from trusted sources, and various member organisations. A critical element of our market entry services Thailand.

Asian Insiders deploys our set of proprietary service modules that allows for consistent service in Thailand and across the region. From first point of contact, we learn our client circumstances and objectives, then develop their market entry services for Thailand. We connect with correct businesses, authorities, business associations, industry networks and sector media to get you the insights relevant for you. Asian Insiders connects and engages for maximum strategic advantage and impact.

Our Connections in Thailand

Over the years we have successfully worked in almost every sector imaginable. Our network reach is wide and deep, virtually allowing you to access any level of any organisation relevant for you. We have connected clients to major industry leaders in addition to Thai government organisations and subsidiaries. Our team in Thailand has ability to reach anyone ranging from expert level specialist in any company, to chairman and minister level people in conglomerates and the government.

Asian Insiders Thailand: Our Team

We offer operative services from our offices located in Bangkok’s CBD District. We have been in business since 2007 and since opening, we have over 300 completed client assignments in both Thailand and Myanmar including projects for governments, industry associations, events management, delegation and group familiarisation tours along with hundreds of individual assignments, visits and reports. We deliver comprehensive operational and support services in Thailand.

Our team includes seasoned executives along with seven full-time staff working with diverse fields from aviation to recruitment. In addition, we often work closely with sector specialists on specific client cases.

Our Experience

Close to 20 years experience in executing projects in many sectors from industrial to FMCG sectors
Representation of high profile foreign companies in Thailand
Senior partner has 40 years experience in Thailand and is multilingual

Our Reach

Wide network in many industries
Senior partner is the past president of the Norwegian Chamber of Commerce and a past board member of Thailand’s Board of Trade in addition to having started a sector wide trade association.