Indonesia’s supplements market is poised for significant growth, with projections placing its value at over USD 4.7 billion by 2030. A rising middle class, increasing health consciousness and greater disposable income are all fuelling consumer demand. However, strict regulations and approval processes from BPOM, the country’s drug and food authority, present notable entry challenges. In this video, Asian Insiders’ Partner in Indonesia, Primadi Soerjosoemanto, explores the opportunities and obstacles in this dynamic market. From recent enforcement crackdowns on unregistered products to the rise of herbal and sustainable supplements, we provide a detailed look into the sector’s evolution and the strategies required for success. Key insights include: Indonesia’s supplement trends and top-selling product types How BPOM regulation affects foreign entrants The role of e-commerce and social media in market access Consumer behaviour shifts post-COVID Joint ventures and local manufacturing opportunities Why a trusted local partner is crucial Whether you’re an investor, brand, or manufacturer, understanding Indonesia’s unique market landscape is essential. Tune in for expert advice on navigating it. Subscribe to Asian Insiders for expert insights on Asia’s biggest opportunities!