SWOT Analysis India & Country Profile

Key Features of the Indian Market & SWOT Analysis India

Outstanding GDP growth and the world’s largest population have made India a strategic priority for global companies. Here are some key features foreign businesses will want to know as well as a SWOT Analysis of India. To better understand if you’re ready to enter the market, click here to take our Readiness Check.

India now has the world’s largest population at nearly 1.5 billion.
It is the world’s largest democracy with 28 states and 8 union territories.
It has 23 official languages, but English is the common business language.
India has become a top-5 global economy.
The composition of India’s GDP is Agriculture 18%, Industry 28%, and Services 54%.
India is projected to record significant growth through the remainder of the decade.
The government has initiated a series of reforms in industrial, banking, and administrative sectors to attract foreign companies and investors and improve ease of doing business in India.
India has also embarked on major self-sustainable programs such as ‘Self Reliant India’ , ‘Make in India’, and ‘Digital India’, providing major incentives to foreign companies to come and manufacture in India.
The highest potential sectors are infrastructure, telecom, automobiles, pharmaceuticals, biotech, renewable energy, retail, e-commerce, and defense.
India is known for entrepreneurial skills and is home to the largest unicorn startups.
India has emerged as one of the most attractive investment destinations in Asia.

SWOT Analysis India

Strengths

Large market with population of more than 1.3 billion
Growing economy with strong fundamentals
Reforms initiated to ensure ease of doing business in key sectors
Government backed programmes ‘Make in India’, ‘Digital India’ and ‘Self Reliant India’ launched with incentives
Large English speaking population

Weaknesses

Bureaucracy – Complicated rules, regulations and restrictions
Certain level of Corruption
Inequitable distribution of wealth

Opportunities

High absorption of technology and prevalence of best practices
Cheap, educated and hard working labour
Productivity linked incentives by the government
Opportunity to make India as a manufacturing and export hub

Threats

Huge competition, every known company in the world is here
Non-adherence to time schedules
Cultural, religious, seasonal differences across the nation

Our Experience

More than a decade of experience in executing projects in many sectors.
Alliance with Indian partners in all industry areas as well as corporate services.
Representation of Nordic countries’ companies acting as Board member and for business development.

Our Reach

Vast network among government, corporate, and European trade and business development agencies such as Business Finland, Enterprise Estonia and Swiss Business Hub.
Industry especially in Education Technology, Food & Beverage, Pharma/Medical, ICT, Automobile components, Retail business, E-Commerce, and Defence.