We have been working with Asian Insiders consultants in one Asian market, where our company has also our own sales office. For this particular customer segment we need in most countries an external sales channel as our own sales teams focus on Valmet’s core customer segments. With Asian Insiders we first tested and verified the market for our products. Based on the very positive outcome we then continued to an in-depth market analysis and channel concept development. Finally, we selected our new distributor out of several good candidates. We have noticed, that the consultants of Asian Insiders are committed to seek real success for our business. Their concept for sales channel development is also very comprehensive.