Silva Paananen
India and Sri Lanka

Senior level business development expertise, with over 10 years of India specific experience.
Based out of New Delhi since 2012.

Professional expertise
Over 30 years of professional experience ranging from midsized and large Finnish companies and 11 years with the Finnish trade promotion agency Finpro.  At Finpro she worked with clients from multiple industries supporting their market entries in various geographies.
In India, she worked as trade commissioner of Chennai trade centre from 2008-2011.

Apart from business development,  she worked three years as country partner of Tekes, Finnish Agency for Innovation Funding,  developing R&D collaborations between Finnish and Indian companies and academia.

She also designs and runs cross-cultural team work and communication workshops, with special focus on companies working with Indian IT experts.

International experience:  Italy, India

Major client assignments

Food and consumer goods:  alcohol beverages,  oat-based products
Software and digital solutions:  SaaS in training,  edu gaming,  learning management systems,  paperless payment solution
Education:  learning material content,  Finnish education concepts
Hospitality and tourism:  sales channel development for incoming tour operator in Finland
Cleantech: animal-based waste treatment
Industrial machinery and industrial products:  welding equipment,  sheet metal manufacturing
Construction:  log houses

Educational background
Bachelor of  Arts (English as major, translation studies),  University of Tampere 1983
Diploma in International Marketing,  2 year professional course, Fintra, 2001
Various project management , leadership and international business courses

Language skills
Finnish (native),  English,  Swedish, Italian fluent,  German and Spanish moderate