Contact Info
Seppo Selkälä

China based consultant with over 18 years of practical experience in developing businesses in China


Professional Experience

Managing Asian Insider’s China partner Sinoreach Consulting in Beijing. Over 18 years of experience in starting, managing and consulting foreign companies in China in various sectors such as high technology, cleantech, engineering, construction and services. Managed foreign companies’ units in China, China based technology start-ups and Joint Ventures. Helped Chinese companies to develop international operations and evaluate potential investment cases. Was responsible for Finnish government’s export, tourism and investment agency in Beijing as Commercial Counsellor. Leadership positions at non-profit organizations such as Finnish Business Council Beijing.


Major Client Assignments

Software and Digital Solutions




Hospitability and Tourism


Food and Beverages



Educational Background

Master of Economics in Information Systems Science

Bachelor of Business Administration in International Business


Language Skills

Finnish (native), English and Chinese