SWOT Analysis Japan & Country Profile

Key Features of the Japanese Market & SWOT Analysis Japan

Japan can be a difficult country to gain a foothold in but once accepted, businesses usually thrive. Here are some key features foreign businesses will want to know as well as a SWOT Analysis of Japan. To better understand if you’re ready to enter the market, click here to take our Readiness Check.

Japan boasts one of the largest GDPs in the world.
Japan is a mono-ethnic nation with a population of over 100 million.
Population is concentrated in large cities and has a well-defined commercial area.
Consumers tend to seek new things.
Historically, the country has been interested in imported goods and technology.
High quality workers. High technological capabilities to produce high quality products and a national character that strives for continuous quality improvement.
High R&D spending as a percentage of GDP.
A global leader in patent applications.
Stable infrastructure. Stable public transport development. Stable electricity supply.
Easy-living society – safe cities. Well-developed health care system.
Strong traditional values, although said to be non-religious.

SWOT Analysis Japan

Strengths

Large market with population of more than 120 million.
Once rooted, long-term business can be expected. Long-term strategies can be considered.

Weaknesses

Aging society Population is expected to decline in the future.
Complicated regulations, there are various restrictions such as regulations, permits, and certifications.
Consumers have low purchasing power. Savings of 1,800 trillion yen.

Opportunities

Looking for new technologies and new products.
Consumers’ interests in price, quality, design, ease of use, etc. are diverse. There are variety of customers.

Threats

One of the world’s most demanding consumers.
A single ethnic group, but diverse in values.
Traditional values. Attention to detail. Value tools, etc.
Not so many English speakers. Localisation is necessary.

Our Experience

30 years experience in executing projects in many sectors.
Alliance with Japanese partners to cover all industry area.
Representation of Nordic countries’ companies acting as sales agents.

Our Reach

Wide network in many industries, especially Food & Beverage, Pharmaceutical/Medical, ICT, Consumer products, Retail business, E-Commerce, Design, Furniture & Interior, Construction and Building materials.