Japan Country Profile

Japan is the world's third largest economy by GDP and the fourth largest trading nation after China, the United States, and Germany.

Japan is the world's third largest economy by GDP and the fourth largest trading nation after China, the United States, and Germany.

Key Features of the Japanese Market

  • Japan’s GDP is approximately USD 5 trillion. It is the third largest in the world. 
  • Japan is a mono-ethnic nation with a population of over 100 million.
  • Population is concentrated in large cities and has a well-defined commercial area. 
  • Consumers tend to seek new things.
  • Historically, the country has been interested in imported goods and technology.
  • High quality workers High technological capabilities to produce high quality products and a national character that strives for continuous quality improvement.
  • High R&D spending as a percentage of GDP (No. 1 in the world, The Global Competitiveness Report 2019)
  • No.1 in the world for patent applications (The Global Competitiveness Report 2019)
  • Stable infrastructure.  Stable public transport development. Stable electricity supply.
  • Easy-living society – safe cities. Well-developed health care system.
  • About 20% of the population is devoted to a subcultural culture called “OTAKU”.
  • Strong traditional values, although said to be non-religious.

SWOT Analysis Japan


  • Large market with population of more than 120 million.
  • Once rooted, long-term business can be expected. Long-term strategies can be considered.


  • Aging society Population is expected to decline in the future.
  • Complicated regulations, there are various restrictions such as regulations, permits, and certifications. 
  • Consumers have low purchasing power. Savings of 1,800 trillion yen.


  • Looking for new technologies and new products.
  • Consumers’ interests in price, quality, design, ease of use, etc. are diverse. There are variety of customers.


  • One of the world’s most demanding consumers. 
  • A single ethnic group, but diverse in values.
  • Traditional values. Attention to detail. Value tools, etc.
  • Not so many English speakers. Localization is necessary.

Our Experience

  • 30 years experience in executing projects in many sectors.
  • Alliance with Japanese partners to cover all industry area.
  • Representation of Nordic countries’ companies acting as sales agents.

Our Reach

  • Wide network in many industries, especially Food & Beverage, Pharmaceutical/Medical, ICT, Consumer products, Retail business, E-Commerce, Design,  Furniture & Interior, Construction and Building materials.

Our Core Services

  • Market Research
  • Market Entry
  • Market Expansion
  • Corporate Representation
Partner – Japan

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