China

China is not so much a country as a whole continent, with hundreds of diverse cultures, languages, cuisines, preferences, cities and nuances. You’re best to think of China in the same way you might think of Europe or Africa. And China can be approached in the same way.

China demands attention as the worlds #1 consumer market by size, especially online. Due to massive recent modernisation, China offers more consumers than any other single market in the world. For sourcing China has built an infrastructure and quality supply chain which is globally unrivalled.

To approach and manage all this successfully will require a board-level commitment with a mid-term investment mind-set. You’ll also need a well-developed solid strategy based on strong intelligence and useful connections.

China demands and caters to almost every industry and product type, so market validation is often not required. However, you will need clearly defined objectives based on market research and strong relationships with identified major partners. These will be critical, so need to be carefully selected and maintained.

That’s where Asian Insiders can help you best.

To research your market and connect you with your future partners. To engage with you along the way – to advise, guide and implement. To ensure you achieve your goals.