EnglishFrenchGermanItalianSpanish

China Country Profile

From the outside, China appears an enormous and complex market. However if you approach China in the right way, the benefits to your organisation are enormous.

From the outside, China appears an enormous and complex market. However if you approach China in the right way, the benefits to your organisation are enormous.

Key Features of the Chinese Market

  • 1.4 billion people, the world’s largest population.
  • The world’s second largest and fastest growing economy over the last two decades.
  • The world’s largest and fastest growing consumer market, especially ecommerce and online.
  • Most developed e-commerce industry in the world – come to China but don’t have to physically come to be successful.
  • A very established high tech supply chain and sourcing market, “the worlds manufacturer”.
  • Consumer market is booming and now government are again incentivising foreign direct investments.
  • The economy during covid has become more domestically self-sufficient and less reliant on exports vs domestic consumption.
  • The economy caters to all industries, inbound or outbound.
  • Well established expat communities of all nationalities.
  • Less need for market validation, focus more on strategy and execution. Commitment proven to lead to success.
  • Food and Beverage, Wellness and Healthcare opportunities.
  • Technology transfer and licensing.
  • Intellectual property enforcement improving.

SWOT Analysis China

Strengths

  • Size of the prize
  • Rampant consumer demand for foreign goods
  • Scale and access to almost anything or industry, products etc.
  • Growing internationality and maturity of PRC companies
  • Joint ventures becoming attractive again

Weaknesses

  • Government bureaucracy
  • Continued covid quarantine and travel restrictions
  • Costs of entry and investment required for medium term success, requires a commitment many, especially small foreign companies cannot make, or wont

Opportunities

  • Booming consumer market, especially online, food and beverage and anything health related
  • Continued demand for new and more foreign brands
  • World class supply chain with the best developed infrastructure in Asia
  • Size of the prize

Threats

  • Political climate of China becoming more insular and perception of less welcoming to foreigners and foreign companies
  • Language barriers and need for local resource and employees when foreigners are unable or unwilling to travel to the market

Our Experience

  • 20 years experience in executing projects in many sectors from industrial to FMCG sectors
  • Representation of high-profile foreign companies in and into China
  • Multilingual team on the ground covering market entry, financial and corporate services

Our Reach

  • Wide network in many industries
  • Managing Partner is an advisor to numerous nations trade agencies

Our Core Services

  • Market Entry
  • Market Expansion,
  • Corporate Representation
  • Recruitment
Partner – China & Hong Kong

Are you ready?

Is your company considering expanding into Asian markets?

Talk to Us

Perhaps we can help you – so connect with us here. We’re ready to engage you – let us know how to help you improve your impact in Asia.