Tana has global presence and it operates through a network of distributors and after sales activities in 50 countries.
The partner search process with Asian Insiders started by joint preparation and finetuning the Ideal Partner Profile for the local markets after which Asian Insiders started the search process by producing a Longlist of available channel partner candidates. Each candidate was then evaluated against the Ideal Partner Profile focusing mostly on criteria such as existing clientele and partner’s current offering. Following this, each of the longlisted companies’ top management was contacted and Tana’s value proposition was explained in detail, using our local experts. Companies interested in Tana’s offering then continued to negotiate distributor agreement with Tana with target of signing one new distributor partner in each country.
In South Korea, the process was completed some months ago and we are happy to say, that the first orders have been already received from the appointed dealer. In Japan, the process is slightly halted due to the outbreak of the Corona- virus pandemic, but the negotiations with the final candidates have been started and are ongoing.