China

China is not so much a country as a whole continent, with many diverse cultures, regions, languages, cuisines, preferences and nuances. You’re best to think of China in the same way you might think of Europe or Africa. And China should be approached in the same way.

China demands attention as the worlds #1 consumer market by size, especially online. Due to wide-spread recent modernisation, China is more structured and segmented than any other single market in the world. For sourcing China has built an infrastructure and supply chain ecosystem that is globally unrivalled.

To approach and manage all this successfully will require a board-level commitment with a mid to long-term investment mind-set. You’ll also need a well-developed strong strategy based on insightful intelligence and useful connections.

The question of Taiwan aside, China comprises 33 administrative districts, including 22 provinces, 4 municipalities, 5 autonomous regions and 2 special administrative regions. With tremendous geographic, cultural, linguistic and logistical diversity between these, a smart China strategy takes these differences into account to build suitable regional and national partnerships.

China demands and caters to almost every industry and product type, so in most cases market validation will return positive outcomes. However, you will need clear objectives, defined at HQ based on market research and strong relationships with identified major partners.

That’s where Asian Insiders can help you best.

To research your market and connect you with your future partners. To engage with you along the way – to advise, guide and implement. To work hand in hand to ensure you achieve your goals.